Amusement parks, theme parks, ride photography

New Pleasureland opens in Southport.

Well its finally reopended. New Pleasureland a venture led by Norman Wallis from Dreamstorm opened last weekend. The 25 acre site was given back to the council in the last couple of months and Dreamstorm have managed to get a lease on this for 18months until the end of the 2008 season.

Here’s a look at whats on offer, thanks to Dave (wigandave) from the Blackpool Pleasure Beach Guide forum for the use of his photographs. Id like to add these photographs were taken when the park was closed and with permission from the park management.

Waltzer ride.

Simulator, notice the sign (experience Pepsi Max Big one)

Log Flume.

Large Slide.

Mega Spin.

Huge Frisbee ride.

Selection of Juvenille rides.


Mexican Wave.

Demon Chase.

Ghost Train.

Ski Jump.

Fun House.


Flash Dance.


Some general views of the park.

Heres a piece written by local Southport Visiter reporter Robert Alcock

SPREAD the word – New Pleasureland will open tomorrow.

That was the firm message of Dreamstorm boss Norman Wallis as he gave the Southport Visiter an exclusive pre-opening tour of the funfair this week.

The company has already installed around 20 major rides and attractions on the old Pleasureland site – and Mr Wallis assured thrillseekers they will be able to enjoy them this weekend.

He said: “We’ve been working very hard to make this happen for Southport and we just hope people will support us.

“People around the country have heard Pleasureland has closed – now we need them to know New Pleasureland is opening.”

In return for that support, he promises visitors a fairground that will be better than the old Pleasureland, with “more rides than ever before”.

For those craving an adrenalin rush there are a host of all-spinning, shaking and swinging rides, including the Mexican Wave, Megaspin, Orbiter and Miami Surfer.

One of the highlights is set to be the Frisbee, in which passengers are strapped into a rotating carriage that also swings in a pendulum motion – making for a truly dizzying experience.

Updated versions of classic attractions are also onsite, including a ghost train, log flume and all-new Funhouse.

“We’ve got two funhouses – the old one everyone remembers from their youth is being restored,” said Mr Wallis.

New Pleasureland will be “a great day out for all the family”, said Mr Wallis, with a host of younger children’s rides.

Admission to the new fair will be free, unlike Pleasureland before its closure, and Mr Wallis promised the prices charged for rides will make for a “cost effective” day out. For an official opening at a later date, the Dreamstorm boss wants the Mayor of Sefton to cut the ribbon to the fair.

l New Pleasureland boss Norman Wallis said the fair will “probably open around midday” on Saturday. Once open, its hours will be from “10 ‘til late”. For more details call New Pleasureland on 01704-549410.

‘We hope to be here for a long time to come’

DREAMSTORM has long-term ambitions within Southport’s leisure industry, its managing director revealed this week.

Norman Wallis told the Visiter: “We hope to have some kind of attraction in Southport for a very, very long time to come.”

But he refused to disclose the length of its lease with Sefton Council, who earlier this year bought back the Pleasureland site, on grounds of commercial sensitivity.

He also said: “There are people who do not want us here, but I’m not prepared to say who.”

Mr Wallis outlined a number of obstacles he had faced in readying New Pleasureland, including a series of vandal attacks.

Last Saturday’s suspected arson attack on several buildings was the worst of three deliberate fires started “in the last few weeks”, he said.

Pleasureland artefacts, including signs and parts of the old ghost train – which were earmarked for charitable auction – had been destroyed in the flames.

Four Polish staff also had to vacate their nearby accommodation because of smoke damage and were earlier this week camping outside.

But the mood among workers interviewed by the Visiter seemed upbeat.

Among them are former Pleasureland employees such as John Ball, of Manning Road, who operated and maintained rides for three years before the fair’s closure last September.

The 55-year-old said: “I think it’s better than Pleasureland, there’s better rides coming in and a lot more entertainment for the kids.”

Decades of experience in leisure.

NORMAN Wallis is relying on decades of UK and international leisure industry experience in his bid to make New Pleasureland a success.

The 42-year-old’s company, Dreamstorm, has only been in operation about three years but the Wallis family has been providing fair entertainment for seven generations.

Schooled in Cheshire, Mr Wallis now lives near Tarleton and has spent his working life in the leisure attraction industry.

His time as marketing manager for Blackpool Tower saw it win a ‘visitor attraction of the year’ accolade.

But his CV isn’t limited to these shores. When in 1997 the strongman ruler of the Central Asian republic of Kazakhstan, Nursultan Nazarbayev, decided to move his country’s capital city, Mr Wallis was involved in the new leisure developments in Akmola.

“We built a massive aquarium and other attractions there,” he said.

Married to Russian-born Tatyana, Mr Wallis has three children – Maximus, two, Marcus, four, and Yazmina, 15.

After working well over 12 hours a day on New Pleasureland, Mr Wallis will no doubt look forward to the chance to spend more time with his family. “My wife and children haven’t seen me for weeks,” he said.

Thanks again to Dave (wigandave) from the Blackpool Pleasure Beach Guide forum for the use of the photographs.

Related sites.

I haven’t visited the site myself yet, but plan to over the next few weeks. Good luck to Mr Wallis with his venture.

Thanks for reading.

There Are 10 Responses So Far. »

  1. hi im really excited about the new pleasureland and me and my family will be coming to the fair in the school summer holidays 2008

  2. Watch out for the dodgems, I have been in casualty all night with my son after his seat belt burst open on the dodgems (DANGEROUS). He has a # Sternum and Whil Lash at 7 years old
    Health & Safety issues spring to mind
    Worried mother.

  3. Hello; I want to wish the new pleasure land family all the best of luck. As the son of carnival owners in america it makes me sad to see how many of the grand old amusement parks have been closed many of them due to the rising value of the land they sit on. In my home of houston texas we lost our famed astroworld to future condos and townhouses. The city and the local sports teams built new stadiums in the area which made the land far too valueable to continue using it as an amusement park. I hope the new people have a hundred year lease for an option for a second century there. lol And I pray for the success of the park to the enjoyment of its citizens and a benefit to the local economy drawing tourists from all over. Good luck and God bless, Max

  4. hello its dayday agin if it was id like to say a big well done becozz wen i was abot five my dad used to tack me there and i loved it.

  5. I love fun fun fun stuff & I’m huge in Amusement stuff & I’m ready to be in a fun place to go on rides & of course,HAVE FUN!

  6. my kids just love to jump around on trampolines and they are sort of addicted to it.“;

  7. me and my sisster and my mum went to southport and we love all the riddes and we enjoyed it so we are going again tonight with my friend its fun

  8. is it still open cause i realy wana go with my kids

  9. yes its still open and 10 times better now

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